A browser startup company is challenging Google search’s dominance in the field of online searching. The startup focuses on privacy and data protection, providing an alternative to Google’s data-driven business model. It seeks to differentiate itself by not tracking user data for ad revenue, instead, it relies on subscription fees. The new approach has gained popularity, especially among privacy-conscious users. The ultimate goal of the startup is to change the way the web operates by promoting a more privacy-focused browsing experience.